At the Chevron
I did something new the other night at the gas station. After swiping my credit card (and removing quickly), I had to enter my zip code on the keypad.
As I stood there filling my car, I wondered to myself if Chevron was curious about who bought gas on the northbound side of I-35 in downtown Austin or if they were doing it to avoid fraudulent charges. I turned around and noticed a big ol' sign telling me that it is now a requirement for major credit cards and assured me that it would not be used for marketing purposes.
If someone gets my credit card, they've likely stolen my wallet which also has my drivers license in it. And, my drivers license has my zip code on it. So, does entering my zip code on the keypad at the gas station really protect me? Or does it just enable Chevron to make the statement that they're looking out for their customers? Or do they really use it for marketing purposes even though they say they don't?